Posted by: C. Fraser | February 13, 2008

International Conflict: Tim Hortons vs. Starbucks (part 1)

Today I decided to conduct a second experiment as part of an ongoing investigative-series determining what it means to be Canadian. In the first experiment I answered the question about whether or not drinking a six-pack of Molson Canadian made a person feel more Canadian.

It was determined that, no, drinking six bottles of this beer did not make one feel more Canadian. It was a tough experiment that pushed my body and mind to the limit, but it was worth it, scientifically speaking. I plan to re-visit this experiment sometime in the future.

For now, I decided that I would experiment with a different type of liquid; coffee, focusing on the coffee of a national chain, Tim Hortons.

Tim Hortons is, in fact, a poorly disguised cult, akin to Scientology. Whereas Scientology promotes ways to defeat alien entities known as Thetans, Tim Hortons serves us coffee and tasty donuts; the difference between the two is minimal. Word on the street is that ‘Hortonites’ are next on Annonymous’ hit list.

I decided to divide this experiment into two parts. First I would explore the world of Tim Hortons coffee from the purchasing stage to consumption of the beverage. Does the act of buying a Tim Hortons double-double make a person feel more Canadian? Does drinking it affect the Canadianess of a person?

Second, I wanted to compare the most Canadian of coffee to the American counterpart; Starbucks. Which is superior? Should we as Hortonites be worried about this incursion of Starbuckians on our soil? Should we, as Canadians, jihad their ass?

Important questions. Let’s look at what we discovered.

Part 1:

It was snowing while I drove to my local Tim Hortons. This was a nice effect and did indeed add to my feeling of being Canadian. It was cold and blustery, making the roads slightly hazardous. There was still plenty of traffic as Canadians don’t let a little thing like extreme weather stop them from important missions such as going to
Tim Hortons for a coffee.

Tim Hortons was full, as usual. The lineup wasn’t too bad, and by that I mean I only had to stand in the lobby, whereas some days the lineup stretches all the way out the entrance. All the seats were full with Hortonites enjoying their ‘juice from the teats of the gods’, as some locals call it. I have to say that I did feel a little more Canadian just standing there, looking around at all my fellow Canadians; until the person behind me told me to pay attention and move my ass.

After a few minutes I made it to the counter and ordered my double-double. Ordering a ‘double-double’ is a genuine Canadian thing. For those who are ignorant a double-double means ‘two creams and two sugars’. Most Canadians order double-doubles at Tim Hortons, as not doing so is a stupid move; more on that later. Making my order made me feel more Canadian.

With coffee in hand I headed back to my car. For a Hortonite there is nothing more exciting than popping open the flap on the lid of your coffee and savouring that first swig of sugary sweetness. Tim Hortons coffee does have a distinctive taste different from any other brand that I’ve tasted in my travels. This is a truly Canadian coffee-beverage.

I was beginning to burst with Canadian pride from my Tim Hortons experience. Tim Hortons really is a one of a kind, Canadian-only experience. On the surface it’s a donut shop that has morphed itself into a fast-food coffee mecca. In reality it’s a Canadian institution, owned by an American corporation (Wendy’s). What major Canadian corporation today isn’t owned by foreign investors? It’s good to be Canadian.

Analysis of Part 1: This was a genuine Canadian experience. From the first step of driving to Tim Hortons in a snow storm, to being in the temple purchasing a double-double, and finally consuming of the product, I felt a boost to my Canadianity. No other coffee buying experience has quite the same atmosphere as buying a double-double from Timmy’s.

To my fellow Canadians — if you need a boost to your Canadian identity, get yourself to the nearest Tim Hortons, stat!

To non-Canadians — You’re invited too.

Part 2: A look at America, I mean, Starbucks, in The Empire Strikes Back.  I came up with that title all by myself.

Responses

Sad but true comment about Canadian corporaations being foreign owned. Check this out for more:

http://paulmct.wordpress.com/2008/01/30/does-canada-lack-ambition/

You could have used 2nd Cup, which apparently pre-dates StarBucks. And let’s not forget, the founder of Starbucks got his idea from all the coffee shops he would find in Vancouver when he would come up here from Seattle. Another great Canadian idea! (that someone somewhere else got rich from).

Second Cup is good coffee. I think Tim’s is more iconic Canadian, though…and I don’t have a Second Cup within reasonable traveling distance, unfortunately.

I didn’t know that about the Starbucks’ founder. It makes sense though, since Seattle is so close to Vancouver.

Second Cup coffee is nowhere near Starbucks quality, nowhere near Tim Horton’s quality.

I suppose there’s nothing more sadly Canadian than being foreign-owned.

I actually know Howard Schultz and worked at Starbucks for seven years here in Vancouver, and that story isn’t true. Seattle’s had a livelier coffee culture than Vancouver for at least thirty years. He got the idea from St. Mark’s Square in Venice.

But here’s a story that IS true: The powers that be at Starbucks didn’t think there would be money in opening a cafe, so they resisted. He wanted a pilot project, so they let him: on condition it not be in Seattle. He opened the first Starbucks-owned cafe in the Seabus station in Vancouver. It was called Il Giornale, and I was one of the first customers. Once the model had proven itself, they opened the Pike Place store in Seattle under the Starbucks name, and the rest is history.

Thanks for sharing the story. Knowledge is power.

I’ve actually never tried Tim Horton’s coffee, but Second Cup is decent. I’m a bit picky you know, but then I am an American.

Not to go on a tangent but as an American, I have a question about The White Spot. I don’t like their hashbrowns and I have a hard time conceiving of anybody who does. They’re white not golden, soft not crispy — in short they bear little resemblance to what I think of as hashbrowns.

Now I don’t know if that is a country-wide chain, but they’re all over B.C.

I’ve never heard of ‘The White Spot’ so it must be a regional chain. Hopefully someone from the area can give you an answer.

As far as I know, they’re just in BC or the west. But, what’s the question? You just said you don’t like their hashbrowns. I’ve never had breakfast there, so I can’t say if that’s typical. Has it happened more than once?

Is breakfast foods your favourite subject? ;-)

I guess my question is are soft white hashbrowns preferred in Canada to golden crispy ones?

Food in general is my favorite topic. If you get me started on food, I’ll never stop. On this blog, I’ve commented on canadian bacon, dare maple cookies and now hashbrowns. It’s clearly a theme.

As far as I know hashbrowns are supposed to be fried and at least somewhat crispy. I don’t think I’ve ever had soft white ones like you were served. Maybe that’s how White Spot does them. Maybe they were just underdone.

I am an American coffee lover. I usually brew my own at home now to get great flavor. Tim Hortons coffee is the finest tasting coffee, period. Starbucks does not come close. It is harsh, bitter and leaves a bad after taste. No contest.

I disagree about Tim Hortons being the finest tasting coffee. Purchased as a double-double, perhaps, but have you ever tasted Tim Hortons coffee without the cream/sugar? It’s the most wretched thing I’ve ever tasted.

I have a fully functional coffee machine at home that makes coffee that tastes good, assuming I put decent coffee into it. Garbage in, garbage out, remember.

I don’t know why people stop off at Starbucks’s, Tim Horton’s, or anywhere else on their way to work in the morning. Where do you find the time? And, if you can throw money away like that, throw some my way… ;-)

I usually only ever go into a coffee shop in the middle of the day if I have time to kill between other activities or need a blast of energy to keep going. I sometimes prefer individual shops to chains. I don’t really rate Starbucks coffee, but they’re ubiquitous and sometimes the most conveniently located.

daranee,

If food is your fav subject, what do you think of this?:

http://paulmct.wordpress.com/2008/02/23/tv-dinners/

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